Over at Salon's War Room,
Alex Koppleman dissects a memo released today by the McCain campaign that argues that Barack Obama is just another self-interested Washington politico while he is only interested in serving his country. This is clearly an effort to undercut the narrative that the Obama campaign has constructed to frame perceptions of the candidate: he is offering an alternative to self-serving politics as usual. Was the discussion between Hannity and Gingrich later the same day a coincidence, a matter of independent thinkers reaching the same conclusion at the same time? Unlikely. While there may not have been direct coordination, the memo and the Hannity piece demonstrate the manner in which political campaigns are able to move their frames out into the public discourse in an effort to turn them into 'common sense.' The presidential campaign will turn, to a great extent, on which campaign is most successful at doing this.